Jet Now Beta – an exploratory proposal to test Jet's drone delivery service
This product has been envisioned in a scenario where unmanned drones can be legally used in the US for commercial deliveries – and where utilizing them would make financial sense.
The following are some assumptions I'm making that, if validated, would indicate this proposal is worth pursuing.
A significant amount of Jet's customers are located within 5 miles of a fulfillment center.
A significant amount of those customers opt for the fastest delivery.
The items these customers buy, and a significant portion of the inventory in these fulfillment centers, meets the requirements for drone delivery.
Identifying the opportunity
Who are our target customers?
- Existing Jet customers located within 5 miles from Jet's fulfillment centers.
- New users looking for instant delivery.
What do they need?
- To filter for items that are eligible for instant delivery.
- To purchase items that are eligible for instant delivery.
- To get notifications about the delivery of their purchase.
About the service
A delivery system from Jet designed to safely get packages up to 5 lb. to customers in 30 mins or less
Customers must be located within 5 miles from our fulfillment center.
Drones use real time camera vision to locate landing mat provided in advance.
What to build?
Filter
Filter items available for instant delivery
Checkout
Separate instant delivery items from the rest
Notifications
Delivery status updates
User Flow
Proposed Road Map
Filter Feature
A filter for instant delivery would be added to the mobile app.
For the beta launch, to improve discoverability of this new feature, the instant delivery filter would be placed directly above the shopping gallery.
In addition, the instant delivery filter would also be available in the filters screen, where customers can combine it with other filters.
Checkout
Add-on suggestions (nudge customers to maximize drone’s capacity)
Separate drone delivery items from other shipping methods
Drone delivery address and time confirmation
Confirm landing mat placement
Notifications
Customers will be provided with simple delivery status updates.
Notifications will be linked to the mobile app where customers can find more information about the delivery.